B
Brightpath Collective
WEEKLY PERFORMANCE REPORT
Cascade Outdoor Co.
Google Ads · Meta · GA4
SPEND
$12,480
+4.2% vs last week
ROAS
4.2×
▲ +0.3 vs last week
LEADS
318
▲ +18% vs last week
COST / LEAD
$39.25
▼ −11% vs last week
Conversions by channel
+18% MoM
Top campaignsBY LEADS
| Campaign | Leads | CPL | ROAS |
|---|---|---|---|
| Meta · Prospecting UGC | 104 | $31.10 | 4.8× |
| Search · Brand | 67 | $22.40 | 6.1× |
| PMax · Core catalog | 58 | $41.70 | 3.9× |
| Meta · Retargeting | 44 | $36.90 | 5.2× |
| Shopping · Summer | 28 | $48.20 | 3.1× |
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Page 1 of 4 · Full report includes GA4 & trend history
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What happened
Meta prospecting carried the week: the new UGC creative pushed CTR from 1.1% to 1.9%, driving 46 extra leads at a lower CPL. Search held steady; Shopping dipped slightly on reduced impression share.
What we changed
Shifted $1,200 of weekly budget from YouTube (highest CPL) into the winning Meta ad set, and paused two search keywords whose CPL ran 3× account average.
Next week
Watch the Meta frequency (approaching 2.4) — a creative refresh is queued if CTR drops. Testing two new PMax asset groups for the summer sale.